Three thousand young athletes from the 16 boroughs in the Thames Valley have been training hard to compete in 10 different sports, at venues in Windsor, Eton and Maidenhead.

The games give a chance for children not normally picked for school sports to have a go at an activity, and all have been coached voluntarily for the last three months.

In 2002, West Berkshire collected more medals than any other district, but the organisers prefer to play down the competitive nature of sport, and focus on participation.

Vodafone paid £5,000 to sponsor West Berkshire at the event – enough to get the red shirts printed. The cash came from the Vodafone Foundation, which has an annual budget of £5 million.